Introduction to Information Systems

9780071318044

J. O'Brien, G. Marakas

McGraw-Hill

O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the... Read more

O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation. Show less

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Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.
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Like new. No torn or missing pages. No writing and/or highlighting.
Lightly used.  No tears or missing pages. Minimal writing and/or highlighting.
Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.