Mindcraft: The Theory and Practice of Persuasive Communication
9781485132240
Du Plooy-Cilliers, F; Pascoe, G; Smith, J
Juta
American economist, Mark Skousen, has said that the triumph of persuasion over force is the sign of a civilised society. Today, Persuasive Communication is found all around us – in the conversations we have; in the media products and platforms we consume and engage with; and in the careers we study towards and embark upon. It is therefore vital that we learn how to identify and analyse the theories, techniques, tactics, and tools that are used to craft and deliver effective persuasive messages. However, even though persuasion has many advantages, there is also a shadow side to it, and we need to be able to filter out and protect ourselves against any unwanted or underhanded persuasive messaging.
American economist, Mark Skousen, has said that the triumph of persuasion over force is the sign of a civilised society. Today, Persuasive Communication is found all around us – in the conversations we have; in the media products and platforms we con... Read more
American economist, Mark Skousen, has said that the triumph of persuasion over force is the sign of a civilised society. Today, Persuasive Communication is found all around us – in the conversations we have; in the media products and platforms we consume and engage with; and in the careers we study towards and embark upon. It is therefore vital that we learn how to identify and analyse the theories, techniques, tactics, and tools that are used to craft and deliver effective persuasive messages. However, even though persuasion has many advantages, there is also a shadow side to it, and we need to be able to filter out and protect ourselves against any unwanted or underhanded persuasive messaging. Show less
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| New | 33 |
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420.00
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| Excellent | 1 |
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380.00
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| Good | 0 |
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340.00
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| Fair | 0 |
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315.00
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New book.
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Like new. No torn or missing pages. No writing and/or highlighting.
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Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.
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| Good |
Like new. No torn or missing pages. No writing and/or highlighting.
Lightly used. No tears or missing pages. Minimal writing and/or highlighting.
Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.
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| Fair |
Like new. No torn or missing pages. No writing and/or highlighting.
Lightly used. No tears or missing pages. Minimal writing and/or highlighting.
Significantly used. No missing pages. Significant writing and/or highlighting, but text remains legible.
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